on Saturday stated it’s launching its ‘It’s Between You’ emblem marketing campaign within the nation showcasing tales about how Indians are the use of the Facebook-owned platform to keep in touch in a protected means.

collaborated with Bollywood director Gauri Shinde in conjunction with BBDO India to create two 60-second commercials that spotlight how its options like texts, video calls or perhaps a voice message (which is end-to-end encrypted) lend a hand reflect in-person conversations, it stated in a commentary.

With over 400 million customers, India is likely one of the largest markets for

“The campaign narrates real stories about how Indians communicate daily on WhatsApp with their closest relationships …When privacy is deeply felt, relationships feel more intimate and real…”

“WhatsApp continues to serve as a crucial lifeline for people relying on the platform to intimately communicate with their friends and family while separated across long distances,” Facebook India’s Director – Marketing Avinash Pant instructed PTI.

One of the commercials options an aged girl and her caregiver, whilst the second is ready two sisters. WhatsApp had run a identical marketing campaign in Brazil previous this yr.

Pant stated the marketing campaign in India will run for 10 weeks throughout India on a variety of nationwide and regional tv channels and virtual platforms.

“Throughout this year, the campaign will see multiple creative executions land in high profile cultural moments across the year from to the cricket IPL. Over the course of the campaign, these films will be available in English and seven regional languages that include Hindi, Bengali, Assamese, Oriya, Gujarati, Marathi and Kannada,” he added.

Pant stated capturing those movies remotely used to be a “new and a challenging experience” for everybody concerned.

The marketing campaign used to be shot within the early days of lockdown, and the manufacturing took place remotely following utmost requirements of protection and precaution, he added.

“This meant casting had to be done keeping in mind the actors and the cinematographers who lived together, so no one from outside would enter the premises. The rest of the family members became hair, make-up and costume assistants…For the first time we heard, ‘Action, Mumma’ instead of just ‘Action’,” Pant stated.

He added that the customer’s company and the director supervised the shoot via a WhatsApp video name, simply as they carried out the pre-production conferences (PPM) and shows.

In the previous, WhatsApp has run radio and print campaigns throughout more than a few Indian states, asking folks to test the veracity of data won as a ahead ahead of they proportion it with others as a part of its efforts to curb the unfold of faux on its platform.

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