NEW DELHI: State-owned Punjab National Bank on Saturday introduced a marketing campaign to inspire consumers to make use of digital banking channels.

Under the marketing campaign ‘DIGITAL APNAYEN’, the financial institution will give a contribution Rs five against the PM CARES Fund on behalf of each and every buyer accomplishing the primary financial transaction to turn on their RuPay Debit card both on level of sale (PoS) or e-commerce platform, PNB mentioned in a remark.

The marketing campaign introduced through the financial institution’s Managing Director S S Mallikarjuna Rao at the instance of Independence Day is until March 31, 2021.

It envisages to inspire consumers to make use of virtual channels and take part within the noble reason behind donating to the PM CARES Fund for COVID-19 through PNB, it mentioned.

Highlighting the expanding significance of self-dependence at the instance of the Independence Day, Rao mentioned PNB would proceed to play an integral and indispensable section within the nation’s adventure against financial growth and advised all staff to assist fulfill the goals of an economically colorful and inclusive India.

He additionally highlighted the contribution of more than a few executive schemes, aimed at the monetary and virtual inclusion of tens of millions of Indians, for making banking services and products universally obtainable to all.

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