Instagram has announced the rollout of food order sticker in India. The sticker aims to help businesses from the food industry stay in touch with their customers. As the restrictions from the lockdown decrease, the food industry is looking for ways to get back to business. These restaurants can now share Instagram’s new food order sticker on their Stories, and people can tap to place their order through the Swiggy and Zomato website.
Nitin Chopra, Industry Head – E-commerce & Retail, Facebook India, said, “At Facebook, we understand that small businesses are the backbone of local communities and bring people together. We want to do our part in helping them stay open, keep in touch with customers, and be informed on how to navigate this crisis. For the food industry in particular, we’re rolling out the food order sticker which will aid order discovery and spur engagement, and we’re glad to have partnered with Swiggy and Zomato for the same. We’ll continue to work on features that make it easier to support the small businesses you care about.”
How this works for restaurants:
* Businesses should have the latest version of the app and use an Instagram business or creator account
* They can add one of our partner’s links (Zomato or Swiggy) for food orders to their Instagram profile
* They can then share these links to their followers by using the ‘Food Order’ sticker in Stories, or share on their Instagram Profile with the “Order Food” button
How this works for consumers:
When people see options for food orders, they can tap to make the purchase through Zomato or Swiggy’s website. They can spread the word by resharing the stickers with their followers.

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