The rollout of this feature was confirmed by Public Liaison for Search on Twitter where he said, “We’ve done this regularly with AMP pages since December 2018. We tested with HTML pages last year, as noted. We now do it regularly on HTML pages, since last week.”
@vishal1247 @rustybrick @searchliaison @JohnMu We’ve done this regularly with AMP pages since December 2018. We tes… https://t.co/9cChgIFiTS
— Danny Sullivan (@dannysullivan) 1591195623000
On its support page, Google says, “Clicking a featured snippet takes the user directly to the featured snippet text on the source web page. This happens automatically.”
Therefore, there is no way for users to turn on or off this feature.
Further, it is possible that not all Chrome users are seeing this right now as Google says, “If a browser doesn’t support the underlying technology needed, or if our systems can’t confidently determine exactly where within a page to direct a click, clicking a featured snippet will take a user to the top of the source web page.
This feature may be helpful as you don’t have to go through the entire content in that page rather you can clearly see the text that made you click on it in the first place.
Another helpful feature that Google rolled out last month was ‘tab groups.’ This feature allows users to select tabs that they want in a single group. Labelling on these tabs can be done using a custom name — including emojis.