The ad is set to run statewide on Facebook, Instagram, and YouTube in battleground states Arizona, Florida, Michigan, North Carolina, Pennsylvania and Wisconsin, targeted specifically at younger and more diverse voters. A version of the ad will run with Spanish language captions.
Biden has sought to offer a stark contrast between himself and the President on racial issues, especially as protests have swept the nation in the wake of the police killing of George Floyd. On Monday, Trump declared himself an “ally of all peaceful protesters” before gas and rubber bullets were used to clear out those demonstrating peacefully so he could visit the church across the White House for a photo opportunity.
In addition to releasing statements, Biden has left his home to meet with community leaders and visited the site of a protest in his hometown of Wilmington. Trump, for his part, has drawn criticism from both sides of the aisle for stoking tensions over protests and riots by threatening police retaliation and military intervention.
Biden has long credited the Charlottesville protests — and Trump’s reaction to them — as his reason for ultimately deciding to get into the presidential race.
“In that moment, I knew the threat to this nation was unlike any I’d ever seen in my lifetime,” Biden said in his announcement video last year.
The video ends with Biden saying, “I promise you this job is not about me, it’s about you. It’s about us. To build a better future, that’s what American does, we build the future, it may in fact be the most American thing to do. This is the United States of America. There’s never been anything we’ve been unable to do, and we set our mind to do it and we’ve done it together.”
After his remarks at in Philadelphia on Tuesday, Biden met with eight black local elected officials for a half hour to discuss the issues underpinning the civil unrest sweeping the nation and garner advice on how to talk about these issues publicly. Pennsylvania state Rep. Malcolm Kenyatta, who was present at the meeting, told CNN that Biden asked questions and “did a lot more listening than he did talking.”
CNN’s Jennifer Agiesta contributed to this story.