Kolkata: Private sector Bandhan Bank has introduced the appointment of Rahul Parikh as a digital head because the financial institution broadens its virtual presence to give a boost to customer services.

Especially in banking, consumers are adopting virtual services and products at an overly prime price, which has speeded up in the previous few months, the financial institution stated.

As the executive advertising and marketing & virtual officer, Parikh will likely be accountable for the digital banking business and for constructing a powerful virtual spine to beef up the financial institution’s enlargement. The financial institution’s virtual banking head Rustam Nongmaithem will file him.

Parikh joined Bandhan from Roots Ventures, the place he used to be a spouse and accountable for fundraising, supporting deal-making, and investee corporate operations. He used to be a previous leader government officer with Bajaj Capital.

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